Abstract:
ABSTRACT
This research aimed at examining the impact of business communication on business
performance in COPROVIBA/GISIZA LTD . It was guided by three objectives which are: to
determine the relationship between clarity and Precision on Financial Performance ,to find out
the relationship between timeliness and the financial performance LTD and to analyse the
relationship between the feedback mechanisms and financial performance in
COPROVIBA/GISIZA LTD. This study used descriptive research design.The respondents were
95 people selected from the target population of 2084 .The constant term (α) is 0.382,
representing the value of the dependent variable (financial performance) when the clarity and
precision is zero. The unstandardised coefficient (B) for clarity and precision is 0.748. This
indicates that for every one-unit increase in the clarity and precision, there is an associated
increase of 0.748 units in the financial performance. Moreover, the standardized coefficient
(Beta) for the clarity and precision is 0.862, and its significance level (p-value) is 0.000, which
is less than the conventional alpha level of 0.05. The constant term (α) is 0.404, representing the
value of the dependent variable (financial performance) when the timeliness is zero.The
unstandardised coefficient (B) for timeliness is 0.764. This indicates that for every one-unit
increase in the timeliness, there is an associated increase of 0.764 units in the financial
performance. Moreover, the standardized coefficient (Beta) for the timeliness is 0.895, and its
significance level (p-value) is 0.000, which is less than the conventional alpha level of 0.05. This
means that the relationship between timeliness and financial performance is positive and
significant.The constant term (α) is 0.314, representing the value of the dependent variable
(financial performance) when the Feedback mechanisms is zero. The unstandardised coefficient
(B) for Feedback mechanisms is 0.803. This indicates that for every one-unit increase in the
timeliness, there is an associated increase of 0.803 units in the financial performance. Moreover,
the standardized coefficient (Beta) for the timeliness is 0.967, and its significance level (p-value)
is 0.000, which is less than the conventional alpha level of 0.05. This means that the relationship
between Feedback mechanisms and financial performance is positive and significant.This study
recommend that the company should ensure precision in decision-making, supported by accurate
data and analysis,for better investments and business choices and a clear understanding of the
company's position in the market allows COPROVIBA/GISIZA Ltd.
