THE IMPACT OF RESEARCH AND DEVELOPMENT MANAGEMENT PRACTICES ON THE PERFORMANCE OF FINANCIAL INSTITUTIONS IN RWANDA A CASE STUDY OF BK/Rubavu Branch (2021-2023)

Abstract

For the above reasons, all companies have to pay more for R&D strategies and marketing mix plans by creating new strategies, tools and processes to meet customer needs with products using different R&D. Set strategies and focus to understand and improve products and services that attract all R&D. This Topic Entitled The Impact Of Research And Development Management Practices On The Performance Of Financial Institutions In Rwanda. A Case Study of Bk/Rubavu Branch (2021-2023). This research aimed to achieve the following specific objectives: To determine Research and development strategies applied within BK/RUBAVU branch, To evaluate factors associated to R&D in BK, To identify the effect of Research and development strategies on the performance of BK/RUBAVU branch Research and development strategy are strongly determinative on market performance (IMP). Specifically, brand orientation and designing the process of marketing communication strongly affect the market performance of BK/Rubavu Branch Company. In this sense, while discussing the achievements or failures of BK/Rubavu Branch Company in marketing, the level of BK/Rubavu Branch Company’ Research and development strategy should definitely be taken into consideration.