Abstract:
The study was about the effects of employees‟ motivation to the performance of manufacturing
companies in Rwanda. A case of BRALIRWA PLC within the period of 2020-2023. Specifically
this study analyzed the effectiveness of employees motivational strategies employed by
BRALIRWA PLC and found out the effects of employees motivational strategies to the financial
performance of BRALIRWA PLC. Regarding to the effectiveness of working conditions, the
majority of respondents with 69.9% strongly agreed that Bralirwa PLC‟s workplace promotes the
staff's growth, attitude and mindset. it was also mentioned that with 54.2% agreed that Bralirwa
PLC developed teamwork sprit in their employees to motivate them to perform. On the other
side, almost all respondents representing 86.7% strongly agreed that office layouts at Bralirwa
PLC motivate employees and create a wonderful working environment. Also, 769.9% strongly
agreed that comfortable furniture motivate employee at Bralirwa PLC to work hard and well.
Regarding the effectiveness of job security and motivational factor researcher realized that the
majority of respondents with 65.1% strongly agreed that almost all employees of Bralirwa have
long-term contract and this allow them to feel safe in their position. Also, 56.6% of the total
respondents strongly agreed that Bralirwa PLC motivate it employees by just supporting their
career advancement. Also, 60.2% agreed that job rotations is an employees‟ motivating factors
in Bralirwa PLC. Researcher assessed the performance of Bralirwa PLC and link it with applied
motivational strategies and results show that this company is profitable since from 2020 up to
2023 the ratios of gross profit margin were 8.94%; 14.18%; 14.30% and 16.07% respectively.
Also in the same period the ration of Return on Assets were 7.08%; 15.05%; 14.45% and
15.38% respectively.
Regarding to the relationship between the variable understudy results in regression equation, it
was revealed that that compensation programme, working conditions, job security and employee
recognition to a constant zero, Bralirwa PLC‟s performance Therefore, this allow researcher to
confirm that motivation strategies applied by Bralirwa PLC contribute to its financial
performance.
