Abstract:
The purpose of the study was to analyze the contribution of to analyze the effect of advertisement on the profitability of manufacturing companies in Rwanda. CASE OF STUTY: SULFO RWANDA INDUSTRY LTD, PERIOD: 2021- 2023. the specific objectives was to analyze the effectiveness of advertisement applied in SULFO RWANDA INDUSTRY LTD, to assess the contribution advertisement on profitability in SULFO RWANDA INDUSTRY LTD This research is concerned of 25 employees in marketing and sales department finance and accounting department, and CEO, The Field data were collected using questionnaires and interview. Table 4.5 presents the respondents’ perceptions on Email Marketing build brand recognition and maintain consistent customer engagement over time, respondents agreed that advertisement play a significant on performance .as shown by a mean of 4.56 (very strong) which is in the range between4. 3≤μ≤5. 0: The standard deviation .516 implies Heterogeneity of answers from respondents on advertisement play a significant on SULFO RWANDA INDUSTRY LTD Profitability. Table 4.6 presents the respondents’ perceptions on Social media Advertising, respondents agreed that SULFO RWANDA INDUSTRY LTD Use of Social media to increases frequency of interaction with customers.as shown by a mean of 4.44 (very strong) which is in the range between4. 3≤μ≤5. 0: The standard deviation .512 implies Heterogeneity of answers from respondents on SULFO RWANDA INDUSTRY LTD play a significant on performance Table 4.10 reveals how in period of three years the return on assets has increased from 2020 up 2021 that is 10.2%, 16.5%, for the year 2021 up 2022 that is 12.9% and 6.96; the results in table 4.11 shows that Return on Asset (ROA) has increased from 2021 up 2022 this show good financial performance of SULFO LTD in terms of return on assets. Return on Asset (ROA) consists of the ratio that shows the organization profitability based on income and total assets in line with the results in table 4.11 shows that SULFO has good Return on Asset which means that SULFO received more income from their total assets. Table 4.15 indicated the relationship between two variables that is cost accounting and financial performance correlation analysis was .915** which shows relationship between cost accounting and financial performance. SULFO RWANDA INDUSTRY LTD should put in place solid measures to run the advertisement in order to enhance positive performance in SULFO RWANDA INDUSTRY LTD should advertise by focusing on needs of market in order to attain its target
