Abstract:
This research, titled "Institutional Image Influence on Recruitment and Employee Retention: A
Case Study of the Rwandan Judiciary (Supreme Court)," delves into the intricate interplay between
an organization's institutional image and its profound impact on recruitment strategies and the
long-term retention of employees. Employing the meticulous Taro Yamane sampling method, this
study conducted a thorough survey, engaging 393 respondents from the Rwandan Judiciary and
its affiliated institutions. The primary instrument for data collection was a meticulously designed
questionnaire, while tables and figures were employed to analyze the data. The study uncovered a
compelling narrative of a positive institutional image perceived by employees within the Rwandan
Judiciary, signifying a robust harmony between employee perceptions and various facets of this
image. To further fortify and optimize this favorable image, the institution can strategically
accentuate crucial elements such as competitive compensation, recognition programs, professional
development opportunities, and an unwavering commitment to ethical values and the promotion
of diversity in the workplace. In light of these discerning findings, this research offers valuable
and pragmatic recommendations. Foremost, it underscores the pivotal role of competitive
compensation and comprehensive benefits packages in not only attracting but also retaining top
tier talent within any organization. This highlights the urgent need for organizations to prioritize
these aspects to ensure their competitiveness in the talent market. Furthermore, the study ardently
advocates for the deliberate implementation of structured employee recognition and reward
programs, which hold the potential to significantly enhance employee satisfaction and
engagement. The study actively encourages organizations to establish and maintain such programs
to cultivate and sustain a positive and motivating work environment, ultimately contributing to
overall organizational success. In sum, this research presents a comprehensive and enlightening
overview of the intricate correlation between institutional image, recruitment practices, and
employee retention, while offering actionable strategies for organizations to elevate their
performance in these pivotal areas. The study serves as an invaluable resource for organizations
seeking to enhance their image and, in turn, secure and retain the best talent
