INSTITUTION IMAGE IN RECRUITMENTS AND EMPLOYEE RETENTION: A CASE OF THE RWANDAN JUDICIARY (Supreme Court)

Abstract

This research, titled "Institutional Image Influence on Recruitment and Employee Retention: A Case Study of the Rwandan Judiciary (Supreme Court)," delves into the intricate interplay between an organization's institutional image and its profound impact on recruitment strategies and the long-term retention of employees. Employing the meticulous Taro Yamane sampling method, this study conducted a thorough survey, engaging 393 respondents from the Rwandan Judiciary and its affiliated institutions. The primary instrument for data collection was a meticulously designed questionnaire, while tables and figures were employed to analyze the data. The study uncovered a compelling narrative of a positive institutional image perceived by employees within the Rwandan Judiciary, signifying a robust harmony between employee perceptions and various facets of this image. To further fortify and optimize this favorable image, the institution can strategically accentuate crucial elements such as competitive compensation, recognition programs, professional development opportunities, and an unwavering commitment to ethical values and the promotion of diversity in the workplace. In light of these discerning findings, this research offers valuable and pragmatic recommendations. Foremost, it underscores the pivotal role of competitive compensation and comprehensive benefits packages in not only attracting but also retaining top tier talent within any organization. This highlights the urgent need for organizations to prioritize these aspects to ensure their competitiveness in the talent market. Furthermore, the study ardently advocates for the deliberate implementation of structured employee recognition and reward programs, which hold the potential to significantly enhance employee satisfaction and engagement. The study actively encourages organizations to establish and maintain such programs to cultivate and sustain a positive and motivating work environment, ultimately contributing to overall organizational success. In sum, this research presents a comprehensive and enlightening overview of the intricate correlation between institutional image, recruitment practices, and employee retention, while offering actionable strategies for organizations to elevate their performance in these pivotal areas. The study serves as an invaluable resource for organizations seeking to enhance their image and, in turn, secure and retain the best talent